This is worth reading. It is in the Wall Street Journal and yes, I know that a lot of my readers can’t even spell Wall Street, but it will do you some good. You may need a subscription, but most of you save money by not attending Jacket games, so you should have the spare change. It makes me want to work on my own piece, Restoring Pride to Columbus Hockey. Enjoy!
Canada’s most adored team, the Toronto Maple Leafs, has a problem. It’s soft — something that’s pretty hard to fathom given hockey’s elbows-first image north of the 49th parallel. Somewhere on the road to becoming the world’s most valuable hockey franchise, the perennially mediocre Leafs became the National Hockey League’s version of a country club.